iPredict

Advertisers worldwide will pay more money to searchers for their attention than they pay to Google in 2018.

Long Description

This contract closes at $1 if advertisers worldwide spend more money on pay the searcher advertising than to Google in 2018. Otherwise it closes at $0.

Judging Criteria 

The purpose of this contract is to forecast whether the amount advertiser spend on "pay the searcher" style advertising will exceed Google's advertising revenue in 2018.

For the purposes of this contract, a "searcher" is defined as someone who performs a look-up in a directory, who is exposed to advertising messages; and "pay the searcher" advertising is defined to be any form of advertising in which a searcher receives money from an advertiser in exchange for exposure to a message, and in which the searcher is not required to buy from the advertiser or from any advertiser listed on the system transacting the payment. If a payment for attention is a sweepstakes entry or free lottery ticket, the payment only counts if the expected value of the entry or ticket is explicitly stated. A discount on services offered to the searcher by the advertiser will not constitute "pay the searcher" advertising, as this requires the searcher to buy from the advertiser in order to obtain any benefit from the discount.

For the purposes of this contract, it is not required that the term "pay the searcher" is used, only that the definition of the term is met. Payments to searchers may be called different names, including "financial payments for attention".

If there are no statistics available on "pay the searcher" advertising, then this contract will close at $0.

iPredict's judgement is final.

This contract will be closed no later than 3 working days after the Close Date. The Close Date may be extended if the event outcome cannot be determined by that date.